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INDUSTRY & COMPETITIVE FORCES ANALYSIS



INDUSTRY/COMPETITIVE FORCE
THREAT
OPPORTUNITY





Current Rivalry





Numerous competitors
X


Few competitors

X

Equally balanced competitors
X


One or a few strong competitors

X

Industry sales growth slowing
X


Industry sales growth strong

X

High fixed or inventory storage costs
X


Low fixed or inventory storage costs

X

No differentiation or no switching costs
X


Significant differentiation or significant or switching costs

X

Large capacity increments required
X


Minimal capacity increments required

X

Diverse competitors
X


Similar competitors

X

High strategic stakes
X


Low strategic stakes

X

High exit barriers
X


Minimal exit barriers

X





Potential Entrants





Significant economies of scale

X

No or low economies of scale
X


Cost disadvantages from other aspects

X

No other potential cost disadvantages
X


Strong product differentiation

X

Weak product differentiation
X


Huge capital requirements

X

Minimal capital requirements
X


Significant switching costs

X

Minimal switching costs
X


Controlled access to distribution channels

X

Open access to distribution channels
X


Government policy protection

X

No government policy protection
X






Bargaining Power of Buyers





Buyer purchases large volumes
X


Buyer purchases small volumes

X

Products purchased are significant part of buyers cost
X


Products purchased arent significant part of buyers cost

X

Products purchased are standard or undifferentiated
X


Products purchased are highly differentiated and unique

X

Buyer faces few switching costs
X


Buyer faces significant switching costs

X

Buyers profits are low
X


Buyers profits are strong

X

Buyer has ability to manufacture products being purchased
X


Buyer doesnt have ability to manufacture products

X

Industrys products arent important to quality of buyers products
X


Industrys products are important to quality of buyers products

X

Buyers have full information
X


Buyers have limited information

X





Bargaining Power of Suppliers





Supplying industry has few companies and is more concentrated
X


Supplying industry has many companies and is fragmented

X

There are no substitute products for suppliers products
X


There are substitute products for suppliers products

X

Industry being supplied is not an important customer
X


Industry being supplied is an important customer

X

Suppliers product is an important input to industry
X


Suppliers product is not an important input to industry

X

Suppliers products are differentiated
X


Suppliers products arent differentiated

X

There are significant switching costs in suppliers products
X


There are minimal switching costs in suppliers products

X

Supplier has ability to do what buying industry does
X


Supplier doesnt have ability to do what buying industry does

X





Substitute Products





There are few good substitutes
X


There are several not-so-good substitutes
X


There are no good substitutes

X



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